App Store Optimization to improve App Ranking

App store optimisation techniques or ASO are used to improve the discoverability of an app in the application store, like Google Play store and Apple App store. Improving your visibility essentially means improving the discoverability and thus traffic, which ultimately results in users downloading the app.

App store optimisation techniques doesn’t just impact your traffic but directly contributes to higher downloads, more usage and revenue. ASO essentially ranks your app high in the store’s search result page for keywords relevant to you. It is very much similar to SEO in its purpose and basic working. The major difference is in the factors that contribute to the ranking. In both the major app stores, unique algorithms are used to arrive at the ranking of the apps in the results page.

The algorithm finds the rank of a particular app by evaluating various metrics like visits, downloads, ratings, reviews, uninstalls etc. Another important factor in ranking is the reliance of the searched keyword to your app. App store optimisation services focuses on various activities to improve the factors contributing to the ranking like alter the app’s metadata, getting better ratings, more reviews, more attractive graphics etc.

ASO also analyses stats across various user journey stages like introduction to the app, usage of the app, retaining the user, engaging the user etc., and strives to find the weak points and strengthen them. Through App store Optimisation techniques you can track keyword ranking, understand keyword to install relations, track a competing applications performance and even influence it. Hire ArtLumen today and get your App ranked high in the Play store and app store through our unique app store optimisation services.

Visit Us : www.artlumen.in

Call Us :  +91 9061 645 458

Mail Us : info@artlumen.in

Digital Marketing Agency in Kerala

Artlumen Pvt Ltd is one of the emerging digital marketing agency that is making a name for itself with its superior quality work and customer oriented approach. Artlumen deals with several business organisations to help them improve their business and the visibility in world wide web or in search engine results page.

Unlike other online marketing companies in Kerala, Artlumen not only offers superior quality online marketing services, but also helps in guiding the business in the desired direction with the help of digital marketing strategies from subject matter experts.

Digital Marketing Services provided by Artlumen include

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Pay Per Click (PPC)
• App Store Optimization (ASO) 

Search Engine Optimization (SEO)

Search Engine Optimization is the technique of improving the ranking or visibility of a webpage or website in the organic search engine result page. This can be achieved by including certain search engine friendly elements to the website. Search engine optimization generally includes 2 techniques - onpage optimization and offpage optimization. Onpage optimization is a technique which need the careful selection of relevant keywords that need to be included in the various website elements, such as HTML code, textual content, and images to make the pages prominent to the algorithms of search engines, whereas ‘offpage’ optimization concentrates on creating backlinks. The Artlumen team consists of experienced SEO strategists and analysts to provide you quick results with respect to visibility.

Social Media Marketing (SMM)

SMM or Social Media Marketing is another form of digital marketing that uses social networking sites like facebook for marketing. SMM is a technique which aims on enhancing customer reach and brand exposure. This is achieved by creating relevant and useful content that users will share in their social network thus helping the company to increase the brand visibility. Artlumen consists of a team of Social Media Marketing Managers to implement these activities and thus help in developing brand awareness and online reputation.

Pay Per Click (PPC)

PPC or Pay-Per-Click is an online paid advertising technique. It is one of the most powerful digital marketing technique where a fee (cost per click) is taken from the advertiser every time someone clicks on their ad. In PPC, visits are brought to the site by providing a payment, instead of getting the visits organically.

App Store Optimization (ASO)

ASO or App Store Optimization is the technique of ranking mobile apps in the app store search result by optimizing the app. The ranking of your app may result in the visibility of your app to potential customers, which helps to drive traffic to the app’s page in the app store, thus increasing the chances of taking the action of downloading the app.

Artlumen Pvt Ltd is one of the best digital marketing companies in Cochin, whose areas of excellence are SEO, SMM, ASO and PPC. To know more click on : http://artlumen.in/digital-marketing.php